We designed an intentionally risqué brand launch for the W Hotels Time Square - one of the most fashionable, sexy, and 'be seen' locations of all the W Hotel locations. In addition to the Times Square launch, we created ongoing brand support pieces for digital and social media as well as guerrilla marketing campaigns involving scratch-off cards and other direct-to-consumer pieces (as well as custom cross-branded partnerships with Joe-Boxer boxer shorts).
First print ad in a campaign of three
Web, Social Media, and Print Promotions, launch campaign
Second print ad in a campaign of three
Scratch-off/consumer interactive Print Promotional campaign
Third print ad in a campaign of three