Pearl izumi's entrance into the running shoe market as well as a new launch of their full line of updated products began with product feature specific concepts which flowed through all media channels: consumer ads, website, social media, digital and conceptual print promotions, sales-force support, catalogs, and in-store promotions.
Internationally Awarded Ad Campaign
Social Media, Web, Digital Promotions, and Co-Branding Campaigns
Product Catalogs, In-store Support and Promotions