All components of the brand launch for Nautilus's new line of "Responsiv" fitness apparel. In-store store promotions showed off the clothing in use, and also communicated the technical aspects about their breakthrough new fabrics. These retail consumer touch-points were supported externally via social media, a print ad campaign, guerrilla marketing techniques, and within the industry at the largest fitness trade show in the U.S.
Trade Show Booth, Booth Graphics, and Full-Trade Floor Environmental Signage,