By repositioning Go Raw from a niche "Raw Live Food" company to a "Healthy Snack Food" company, we broadened their market potential from the 800 million dollar Raw Food category, to move them into the 78 billion dollar snack food market.
New product tagline, full-line packaging re-design, brand standards, brand support tactics, sales kits, PR concepts which live within social media, trade show booth design with corresponding concepts and promotions.
New Brand Positioning, Brand Design, and Full Packaging Re-design
Creation of new Graphic Standards, Merchandising Items, and Sales Materials.
Concept, Design, and Implementation of Trade Show Booth.