After 100 years in business and an emergence from bankruptcy, Schwinn Bicycles was on the verge of a major brand resurgence. Our marketing goal was to make a series of bold concepts (within a very streamlined marketing budget at the time) to remind customers of Schwinn's deep understanding of bike culture, and their own, as well as their customer's, shared passion for living life on two-wheels.
This campaign was featured in The One Show and Print Magazine, as well as Adweek and Brandweek magazines.
Complete Packaging and in-store merchandising redesign.