Herb Pharm began in 1979 and was in need of a brand update as they had the appearance of an obscure hippy-styled brand for fringe users, and not a mainstream home health support company. Based on consumer research and market data, we began with the creation of a new consumer-facing corporate tagline: "Treat yourself to better health". From this new tagline and positioning we created an up-to-date logo, new category-coded packaging, and rebranded every possible consumer and business to business touch point.
Full Packaging Re-design
Full Line Re-design with color-coded category use indication
Consumer Friendly App
Trade Show Booth Design and Creation
Website Re-design