They say Rogator is the Cadilac of sprayers. Or is it the other way around? Either way, these futuristic machines are the front line of defense when it comes to fighting weeds in the farming game.
Unlike Cadilacs, a buyer couldn't just drive 5 minutes to a dealership and kick the tires of a Rogator. Just the opposite, most applicators in the market for a sprayer had to drive an average of 500 miles to pop the hood.
We set out to change that by building a website that allowed potential customers to literally flip the 17 Ton Inspector Gadget-like ride upside-down, climb inside the cab and literally test drive the Rogator before ever stepping foot on a dealer lot.
Creating this website helped AGCO continue to lead the market. And it informed, for the first time, a cohesive marketing and advertising campaign that was consistent across all media.
